Prestige, the Italian way of drinking water

Acqua Minerale San Benedetto, the first Italian total beverage company based in Scorzè (Venice), focuses its export strategies on the on-trade with a special mineral water
Prestige, the Italian way of drinking water

In 2014, Acqua Minerale San Benedetto’s export strategy focuses on Prestige, the exclusive range of mineral water in a glass bottle which now is enriched with new formats – 25cl and 50cl that – and in a new attractive design. The Italian total beverage company offers a product of high quality in a unique bottle with an attractive design, showing a beautiful personality. This bottle, creator of emotions, conquers the consumer at first glance.

Acqua Minerale San Benedetto, with the prestigious line Prestige has been confirmed for the third consecutive year, an official partner of the Italian edition of MasterChef – the most famous culinary talent show in the world dedicated to haute cuisine led by the three famous Michelin-starred chefs: Carlo Cracco, Bruno Barbieri and Joe Bastianich. The markets which San Benedetto is active in, besides the countries of western Europe (Austria, Germany, Switzerland, France and the UK) and eastern Europe (Hungary, Czech Republic, Bulgaria and Romania), are the USA, Canada, Japan, Australia, Israel and Southeast Asia (Singapore, Malaysia and Thailand).

San Benedetto’s international operations require it to work in a wide variety of market scenarios, exporting Italian know-how wherever the market is receptive and consumer demand is high, providing the right response to the requirements of its target markets, and strengthening its already-consolidated ties with the leading retail chains in industrialized countries all over the world. San Benedetto owns and operates two plants in Spain, Agua Mineral San Benedetto S.A. (mineral water and beverages) and Parque La Presa S.A. (mineral water), one in Poland, Polska Woda S.p.zo.o. (mineral water and beverages) and one in Hungary, Magyarviz Kft (mineral water). In the Dominican Republic, San Benedetto holds a 49% stake in Santa Clara C.p.A. for the production of mineral water and in Mexico it is a partner in IEBM S.A. de C.V. (Industria Embotelladora de Bebidas Mexicanas), which produces mineral water and beverages in a joint venture with the Dr Pepper Snapple Group.

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